Pixel Advertising A New Internet Media For Advertising
By Guna Deivendran

Many of you may never have heard the term "pixel advertising" before Alex Tew, a young entrepreneur from UK came up with this idea to pay for his university fees. He came up with the idea to create a milliondollarhomepage.com and the idea paid off for Alex.

What is Pixel Advertising?

Simply put, it is a way to get your company's logo or an image on another website. This logo will remain on that website for a minimum of 5 years. Graphic banner advertising is nothing new to the internet but this pixel advertising is slightly new. On a traditional banner with a dimension of 468 pixels by 60 pixels, you will have about 276 blocks. Each block is made of 100 pixels. Through pixel advertising, in that space you can advertise for 276 websites given that each website only purchased 1 block from you.

Is pixel advertising going to work?

Yes and No! MillionDollarHomepage is doing well because it is the first to come up with an idea that is unique to the internet. Media picked up on it and many stories have been written about the page, sending massive amount of traffic to that particular site. So that site was successful. However, once it leaves the spotlight from the media, there are no reasons for visitors to go back to that site. So it is very early for someone to predict if the investment made by advertisers to purchase space on such site is worth it.

However, there are many perks to purchase a piece of someone other website to place your logo on it. Looking at it from a search engine optimization strategy, once you have many links coming to your site from other sites, search engines rank you high. They value your site as a high demand site. So buying few blocks on sites that may be active for another five years would be a great idea to boost traffic to your site through search engines. You may want to consider doing some research before purchasing pixels on any pixel advertising sites.

Here are few tips for purchasing pixel advertising:

1. Look for the terms and conditions to make sure they will be up and running for at least another five years.

2. Many of these sites are new so there won't be much history on them. However, you may consider doing some Google search or Alexa search to see if others are talking about them.

3. See if these sites provide additional services so they will last longer than 5 years and it will also drive traffic to their sites. It turn that will drive traffic to your site. Example of this is http://www.itsteens.com. They've twisted the idea to create a pixel block on their existing homepage.

4. Go to a pixel search engine like http://www.dotsmedia.com to search for other pixel sites. Find a good bargain and get a link to your site.

5. Buy few blocks to start off with and see if that helps your site.

With the year of 2005 turning into 2006, many are putting their thoughts into internet marketing and how one can bring customers to their site. This is just one of many ideas to come and we all shall wait and see how far they each go.

About the Author: If you are interested in reading more of my articles then go to http://www.startuponlinebusiness.com. You can participate in my online distance learning course. Also you can also participate on my blog at http://optimization-tips.blogspot.com to read further about marketing ideas.

Source: www.isnare.com

Online Advertising Magazine News

online advertising magazine

Keep on top of the latest happenings in the advertising world, from online ... Ad Licensing | Advertiser FAQ | Advertising Magazine Subscriptions | Advertising News RSS | Online Ad ...

Advertising Newspaper | Marketing News | Advertising Industry | Ad ...

Advertising Age: Your Online Source for Marketing and Media News

Advertising Age - Ad & Marketing Industry News

Online Advertising with Clipper Magazine in coupon clipper, the coupon website with thousands of local members.

Clipper Magazine, Online Advertising

Creativity Online culls the best visual and idea-centric communication from around the world and the talent behind it. The site highlights ad campaigns, design, websites and ...

The best in advertising, design, and digital creativity - AdCritic ...

FLYER Advertising. Call us on +44 (0)1225 481440 NOW! to advertise on this site or in FLYER magazine

FLYER Advertising - Magazine Advertising - Online Advertising

Online Advertising at Home Business Magazine ONLINE. The Online version of HOME BUSINESS® Magazine offers advertisers the top content site for home business.

Online Advertising | Home Business - Home Based Business - Work ...

Online Advertising. Trenchless International is a full-colour hard-copy magazine distributed quarterly to ISTT members and trenchless decision makers throughout the world.

Online Advertising — Trenchless International — The official ...

Nationwide Newspaper classified and display advertising in newspapers nationwide. nationwide advertising and online advertising.

Magazine Advertising Rates!

Online Advertising. Trenchless Australasia is the official magazine of the Australasian Society for Trenchless Technology and includes articles, news and features on the trenchless ...

Online Advertising — Trenchless Australasia — The official ...

We specialize in the multicultural communities, professional and business markets, with particular focus on the African, Asian, Caribbean, Hispanic, Middle